Social Media Algorithms Aren’t a Death Sentence for the PR Industry:

With social media platforms adopting algorithms to generate user-specific content, PR practitioners face the issue of getting their content seen. Check out this article to learn how to increase your content visibility and reach by working around the algorithms.  Any active Instagram user knows the struggle of the elusive “algorithm”. As a Gen Z whoContinue reading “Social Media Algorithms Aren’t a Death Sentence for the PR Industry:”

If You’re Reading This: You Should be Using Twitter

Wondering what all the hype about using Twitter for journalism is about? Check out my latest article to find out why Twitter is an amazing tool, and how to use it to your advantage.  Without a doubt, social media has changed all of our lives in some shape or form. Platforms like Instagram and TwitterContinue reading “If You’re Reading This: You Should be Using Twitter”

Bringing the Fun Back to Seton Hall’s Spring Concert

Every college student knows that when spring finally rolls around, campus transforms. Students are out on the green soaking up the sun, everyone seems friendlier, and there’s a feeling of excitement in the air. With this shift comes a plethora of springtime campus activities and events. One of the most anticipated events is the SpringContinue reading “Bringing the Fun Back to Seton Hall’s Spring Concert”

Why You Need to Utilize SEO ASAP: Engaging With Audiences

Let’s face it: whether you’re a blogger, a company trying to create a stronger online presence, or a journalist/PR professional, you have one common goal: you want your work to be seen! To be blunt, no matter how great your content is or how hard you worked on your campaign, it doesn’t matter if itsContinue reading “Why You Need to Utilize SEO ASAP: Engaging With Audiences”

The New You: Building Your Brand Image and Why it Matters

As a public relations major getting ready to enter the workforce, if there’s one thing that has been emphasized in both my classes and internships, it’s the importance of building your own unique brand and personal image. In an era of social media and competition, there are a million different people/companies who are doing theContinue reading “The New You: Building Your Brand Image and Why it Matters”

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