Content is Key: Power of Content Creation

Content Creation is a valuable tool for public relations professionals. Check out this article to find out how to perfect your strategy and engage with your audience. The term “content curation” may sound like one of those industry buzzwords, but it actually holds more weight than you may believe. In a world where social mediaContinue reading “Content is Key: Power of Content Creation”

Public Relations in the Digital Age: Social Media Press Releases

The PR industry is changing, and so are press releases. Traditional releases have been swapped with social media press releases. Check out this article to learn how to craft a stellar social media release. Any public relations professional knows that the bread and butter of the PR industry has always been press releases. PR isContinue reading “Public Relations in the Digital Age: Social Media Press Releases”

The Best Photo Sharing Platforms For Public Relations Professionals: Instagram VS Snapchat

It’s important for PR professionals to utilize photo sharing platforms to reach their publics and stay up to date with trends. Check out this article to find out whether Instagram or Snapchat is the best way to go. The world of social media can be overwhelming. It seems like almost every day there’s a newContinue reading “The Best Photo Sharing Platforms For Public Relations Professionals: Instagram VS Snapchat”

Why You Need to Utilize SEO ASAP: Engaging With Audiences

Let’s face it: whether you’re a blogger, a company trying to create a stronger online presence, or a journalist/PR professional, you have one common goal: you want your work to be seen! To be blunt, no matter how great your content is or how hard you worked on your campaign, it doesn’t matter if itsContinue reading “Why You Need to Utilize SEO ASAP: Engaging With Audiences”

Crowdsourcing, Collaboration, and Communication: A Game Changer in Social Media Journalism/PR

In my last blog post, I addressed how like it or not, social media is invading the journalism and public relations professions, and in order to survive in these industries it is essential for practitioners to adapt to these changes. Now that we know that social media is here to stay, this week I willContinue reading “Crowdsourcing, Collaboration, and Communication: A Game Changer in Social Media Journalism/PR”

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